Microsoft and Google are paying influencers between $400,000 and $600,000 for long-term partnerships to promote their AI tools on social media. Anthropic, Meta, and OpenAI are running similar campaigns. Some creators charge up to $100,000 per post.
AI companies spent over $1 billion on digital ads in the US last year, up 126% from 2024. Digital ad spending by Google and Microsoft to promote AI products jumped 495% last month compared to a year ago.
Never trust influencers discussing AI.
Big tech companies are paying influencers to promote
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